Netflix co-CEO and chief content officer Ted Sarandos claimed in a memo to senior employees last week that Chappelle’s “Sticks & Stones” is the streamer’s “most-watched, stickiest and most award-winning stand-up special to date.” The leak of the confidential data to Bloomberg seems to have been intended to embarrass Netflix - to point out that the company has paid more for Chappelle’s controversial content than better-performing programming.
impact value) compared with 2.8 for Burnham’s “Inside,” according to the report. That gave “Sticks & Stones” an “efficiency” ratio of 0.8 (cost vs. Netflix estimated an “impact value” for “Sticks & Stones” of $19.4 million, per the internal documents cited by Bloomberg.
That’s well more than the company paid for Bo Burnham’s “Inside” special ($3.9 million) and even more than it shelled out ($21.4 million) for global smash hit “Squid Game,” which the company is to date the most-watched Netflix original title over its initial release. The sound comes from a 30-second phrase of guitar that was digitized and reversed.Per the Bloomberg report, Netflix paid $24.1 million for the “The Closer” and $23.6 million for Chappelle’s “Sticks & Stones” 2019 special. That came from Bender’s colleague Charlie Campagna (“Blade Runner 2049”), who took the “blossom” out of a longer recording he made in the 1990s. The sound still needed something else to create a “lean-in” feeling, something that became the final tonal swell in the signature - which he calls the “blossom.” Those other sounds are a deeper anvil sound and some muted hits. “In order to add different qualities to it, I sweetened it with other things, which is normal for us in the film-sound industry.” “It’s a combination of music and of the sound effects of these knocks, which are my wedding ring, which I’m wearing, knocking on the side of a cabinet in our bedroom,” he said. Here’s how Bender made it the two percussive sounds. For a while we were stuck on it.” The goat was eventually scrapped, but the “ta-dum” remained. It was our version of (MGM’s) Leo the Lion. “If we were going to do that call-and-response, that creating tension and then resolving it really quickly, I liked the sound of the goat,” Yellin said. For a time, one of the finalists was a version of the “ta-dum” that resolved with a goat bleating. He tried a bunch of sounds, ones based on music boxes, ones that expressed the passage of time, doors opening, using strange instruments, and actual sounds from filmmaking. And it should make the audience think “Netflix” without actually saying the company’s name, a la the PlayStation sonic signature.Īfter many unsuccessful attempts for such a tall order, Yellin tapped Oscar-winning sound editor Lon Bender (“Braveheart,” “Drive”).
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Despite Netflix’s straddling of the tech and entertainment industries, it couldn’t be too electronic, like the Xbox sound or the Mac startup chime.
But he still wanted something that would build up tension and release it. Unlike those comparatively lengthy cinematic examples above, Yellin said in the “age of click-and-play,” Netflix’s sound needed to be short. Plus, their second sonic logo by that you may have never heard. The never-before-told story behind the most recognizable sonic logo in the world.